Young professionals only have time to focus on cooking at dinnertime and are impatient with apps that offer recipe types they'll never use.
Project:
Supper Club
Inspiration for suppers that nurture body & soul
SUPPER CLUB
The Supper Club’s mission is to provide everything our users need to plan evening meals for any situation, whether setting a table for one or hosting a crowd.
The problem
The objective
To provide a source for everything you need to know about crafting your evening meal, from recipes for one to party planning for a crowd.
My roles
End-to-end product design
Native iOS app design
Responsive design
User testing
User interviews
Duration
March-April 2021
The Users
User interviews revealed that due to their busy professional lives, many recipe app users can only spend time cooking at their evening meals--a time they treasured as a source of creativity, learning, caregiving, and connection. I developed three composite, representative user profiles based on my findings.
Visual Directions
I developed two moodboards to explore different directions for the app’s look and feel, as pictured below. After preference tests and reflection, I decided to go with the aesthetics reflected in Moodboard Option 2, since they were cleaner and incorporated colors taken straight from the food photography that inspired the look.
Moodboard Option 1
Moodboard Option 2
Styles
Color
#F89E1C
#90B301
#2D3239
#F8F8F8
#FFFFFF
#030303
Typography
Brand: FAHKWANG BOLD
Header: FAHKWANG BOLD
Body: Nunito Sans Regular
Caption: Nunito Sans Italic
Link: Nunito Sans Regular
UI ELEMENTS
Final design
Supper Club's final design honors the ritual of the evening meal with a well-curated app that teaches users to feed both body and soul.
Features
Account & profile
Favorites
Shopping list
Ratings & feedback
Text instructions
Video instruction
Help & support
